At Paragraphe Studio, we collaborated with the client to reimagine their brand as they expanded into new verticals. With a clear vision in place, they sought to retain the iconic farm shape of Talegaon Farm in their updated identity. Our scope included rebranding and designing packaging for their premium ghee and oil products, creating a cohesive and visually compelling identity that honors their heritage while appealing to a broader market.
The Talegaon Farms logo preserves the story that shaped the brand, its origin around a lake that defines the farm’s identity. This lake, central to the visual, remains as a heritage element connecting the brand to its land. The redesigned logotype employs bold, highly legible typography, ensuring strong visibility from a distance or on retail shelves. The colour palette reflects nature and cultivation: deep green symbolizes the freshness of produce, balanced with a complementary hue for warmth and vitality. The identity merges authenticity with simplicity, offering a design that honors legacy while preparing the brand for modern retail visibility. It’s a grounded, approachable symbol of origin, purity, and progress.